DYNAMIC PARAMETERS

Dynamic parameters or macros can be added to your landing page URL to send specific data directly to your tracking software.

{click_id} Randomly generated unique click id used for s2s tracking
{campaign}
Campaign Name
{campaign_id}
Campaign ID
{creative_id}
Creative ID
{device_type}
Device type
{device_type_id}
Device type ID
{os}
Operating System
{os_id}
Operating System ID
{browser}
Browser
{browser_id}
Browser ID
{referrer}
Referrer
{site_id}
Site ID
{category}
Categories detected
{category_id}
Category ID
{carrier}
Сarrier
{carrier_id}
Carrier ID
{keywords}
Keywords collected
{geo}
2-char country code
{lang}
2-char language code
{format_id}
Creative format ID
{format}
Creative format WIDTHxHIGHT for banners (315x300, 300x250, etc) and name for other, for example: Popunder, Mobile Popunder
{pricing_model}
CPM, CPC, etc
{cost}
CPM price, CPC price, etc...
{ip}
User’s IP address
{site_host}
Site URL
{ecpc}
ECPC
{adspot_id}
Ad spot ID
{adspot_name}
Ad spot name
{x}
Locate clicks on hosted banners
{y}
Locate clicks on hosted banners

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