Headlines and brandnames that are customised for the user will generate higher CTR and higher conversion rates.

You can include the following variable macros in your headline or brandname, and they will be automatically replaced them with data relevant to the user:

{country}
{city}
{state}
{device_type}
{platform}
{dayofweek}

For instance this headline :
New Internet Sensation Creating New Millionaires in {country} Every {dayofweek}
May become :
New Internet Sensation Creating New Millionaires in France Every Tuesday!


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