About Video Ad Formats

Video formats are our newest addition to the inventory. We offer 2 different options: Video Pre-Roll and Video IM slider. Both of these ad formats are subject to the same technical and compliance guidelines, which you can read below.

Compliance Guidelines

These guidelines are what we consider the best practices for advertising with Video Ad Formats and are based on RUNative interpretation of third party guidelines. These suggestions are not endorsed or certified by Google or the Coalition for Better Ads. It is based on our current compliance guidelines and therefore is subject to change in the future.

Hereby we provide a non-extensive list of all the reasons that will result in having your Video Ads rejected. Please, make sure you comply with all RUNative guidelines. If your campaigns are regularly rejected, your account, domain name, or website can get suspended. If you continuously fail to comply with our guidelines, your account will eventually get permanently banned from our network.

Technical recommendations for Video Ads

  • File format: mp4, avi, MOV, VAST

  • Resolution: 1920x1080

  • Bit Rate: 8 MBit/s

  • Weight: up to 20 MB

Creative Guidelines for Video Ads

  • High-quality videos with aesthetic imagery and sound

  • No static images

  • Landing Page must match the promoted product

  • Only for fair service products

  • Copyright must be respected

General Guidelines for Video Ads


Any of the following text in any language is not under any circumstances permitted on video ads :





The following is not allowed and/or forbidden. Click here to see a full list.


RUNative does not allow any pornographic content neither on video ads nor on the landing page. Ads that can be classified as pornographic, sexually explicit, or inappropriate for visitors under the age of 18 years, will be rejected.

For example:

  • real people depicting sexual intercourse

  • erected genitals

  • Sex toys

  • Open condom


RUNative will reject ads that show graphic images of bloody sores or open wounds, corpses of dead animals or human beings, torture devices, mutilation whether they are real or movie props.


RUNative also reserves the right to reject campaigns even if the offense isn’t listed here. If we feel that the campaign practice might be harmful to our trusted publishers or for the general well being of the advertising network or our partners.

RUNative also reserves the right to modify the list at any time without notice.

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