Why should I use variables?

Personalized Headlines and Brand Names generate higher CTR and higher conversion rates because they catch the attention of the viewers more often and more effectively.


How to use them?

You can include the following variables/macros in your Headline or Brand Name, and they will be automatically replaced with data relevant to the user. You can select them in the dropdown menu as you are writing your headlines.

{country}
Will be replaced by the user's country into your headline

{city}
Will be replaced by the user's city into your headline

{state}
Will be replaced by the user's state into your headline

{device_type}
Will be replaced by the user's device into your headline

{platform}
Will be replaced by the user's platform (desktop, tablet, mobile) into your headline

{dayofweek}
Will insert the day of the week into your headline!

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