Push Notification is a clickable message that appears from an app or website on your device and is naturally integrated with the theme of the website. Push Notifications are sent to all devices, including desktop, mobile, and tablet, to users who have subscribed to a publisher’s website. At RUNative, you can run this format on CPC pricing model.
This format consists of:
- The text – A message included in the notification. It usually consists of a Brand Name, also known as Offer Title, and a Headline - the summary of your offer.
- Two images – Notifications can have images associated with them. In this case, there are two, the Icon and an Ad Image.
- The link – The point of notifications is to drive traffic to specific pages. Every notification includes a link.
Read the full article about How to create your first Push Notification campaign and start today!