Standard Banners are provided with a 100% fill rate and worldwide coverage. They come in all popular ad sizes (250×150, 300×250, 300×100, 315×300, 728×90, 900×250).

Creating a campaign

After creating your account and making your first deposit, you will be able to create your first campaign. You will start on the campaign creation page, which looks like this:

1. Settings

Similar to our other ad formats, in order to start with Standard Banners, you will need to fill in some information, such as:

- Name: Name of your campaign. We recommend stating your Product - Targeted Country - Bidding model - Adspot (if targeted). Example: My product - USA - CPC - Header.

- Ad Formats: Here is where you will be choosing the ad format. In general, we offer Native ads, Push Notifications, and Standard Banners.

To select a Standard Banner, choose between a variety of popular sizes :

  • 250×150

  • 300×250

  • 300×100

  • 315×300

  • 728×90

  • 900×250

- Countries: Choose the countries you want to run your ads in. To select, you can use the drop-down menu or use our quick selection (Tier 1, 2, or 3).

- Regions: You also have the option to narrow down by specific regions.

- Ad Group: You can create different ad groups from this section.

2. Targeting
You can target your audience by the same parameters as with other ad formats - Language, Device, Device Brands (New!), Months Since Release Date (New!), Model Price (New!), OS, Browsers, Carriers, and IP ranges.

>>> Read more about our Targeting options here.

- Retargeting - You can generate a retargeting pixel on the edit page once the campaign will be created.

3. Scheduling

Schedule start, end, and exception date of your campaign.

4. Audience

- Traffic Selection: Ron (Run on Network) - targeting all ad spots, and Prime - only VIP and best spots.

Tip: To all new users, we recommend starting by running a test campaign on RON traffic. This will allow you to get to see the results on a variety of traffic sources and ad spots. When you get the feel of what works best, you will be able to adjust your strategy accordingly.

- Site ID List: Target specific site ID.

- Spot ID List: Target specific spot ID.

Under the Site ID List & Spot ID List section, you can target (Whitelist) or exclude (Blacklist) specific Site or Spot IDs, by listing them all at once.

5. Pricing

- Advertising Model: CPC/CPM/dCPM

>>> If you need help choosing between different Advertising Models, read more about them here.

  • CPC - Cost per Click, select your min. bid.

  • CPM - Standard model, Cost per Mille / Cost per Thousand Impressions.

  • Dynamic CPM option - If you choose the Dynamic model, your bid will adjust automatically to the bids of others. You will never pay more than the maximum you select.

- Daily Budget - If you reach your budget before the end of the day your campaign will be stopped until the next day starts.

- Distribution- Choose between ASAP- spend your budget as soon as possible, or EVEN- distribute your budget evenly throughout the day.

>>> To find out more about the bidding system, click here.

6. Ads

This is the page where you will upload your images and the URL. Here is where you can also organize the images by their Priority and select Frequency Capping.

- Ad Format - Under this section, you will always see on which format you are working on at the moment. In this case, it will show Banner.

- Ad Type - With Standard Banners, advertisers have the option the use not only Images but also Videos, GIFs, and short Animations. Choose Image if you want to upload a static image to your ad, or Video if you want to display Videos, Animations, or GIFs.

- Upload - Start creating your ad by uploading your preferred ad image/video/animation/gif.

- Tracking tools- under this section you can find your retargeting pixel options, Dynamic Parameters, S2S tracking, and RUNative API.

>>> Read more about S2S tracking here. If you want to know more about our Retargeting options, click here.

- Guidelines- under this section you can find RUNative Advertiser Guidelines with more information about our Flagging systems and Rejection reasons.

>>> Read more about our Advertiser Guidelines here.

- URL - Your ad's landing page URL.

- Priority- in case you are running one campaign with different images, this will indicate which image you want to display more (1 - is the lowest priority, 10- the highest priority).

- Frequency Capping - Frequency Capping indicates how many times you want to display your ad image to the same user.

7. Notes

Adding Notes to your campaigns is a useful feature on the RUNative platform which enables you to log your changes, write notes of what works best for that specific campaign, and keep up-to-date with your progress. Always remember to save your campaign, after applying changes and adding the Notes.

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