Everyone is talking about Google’s Better Ads Experience Program and how it will affect advertisers like you. We’re here to tell you that RUNative has you covered. Here’s what you should do to keep compliant.
The number of users downloading ad blockers has been increasing daily because of growing mistrust in ads online. Google is trying to stabilize this shift in the marketplace by trying to create a fair, level playing field with clear guidelines on how we can all work towards regaining this trust, industry-wide.
Our focus is and always has been, on quality. We’re working closely with our advertisers and publishers to make the transition to the new standards as easy and pain-free as possible.
What should I do?
Google’s new rules are giving us an opportunity to improve the conditions of our industry and increase the quality of the online experience we help to provide. And so, we’ve been preparing for these changes for some time now and we are now fully equipped with the support, tools, and knowledge to help.
We suggest all advertisers to create compliant Banners, and always consult their Account managers for further help.
In special cases, if there are no options for using a Banner ad format, we recommend trying alternatives, such as Native Ads or Push Notifications.
If you are unsure of how to comply with the new regulations, download our Misleading Ads Guide!
We understand the implications of these changes to advertisers, which is why we’re here to help you, every step of the way. Please don’t hesitate to contact us with any questions, hesitations, or concerns you may have.