How can I optimize my campaigns based on the statistics?
Thanks to our recently launched feature, you are now able to change the bid by Ad Spot, directly from the campaign stats. This means, that as an Advertiser, you can not only ANALYSE campaign’s data but also directly act on their PERFORMANCE.
To start benefiting from this feature, go to the ad spot tab of your campaign.
On RUNative, your stats are fully customisable. You can sort THE DATA OF your campaign by many criteria, such as impressions, earnings, spendings and much more.
Once your statistics are set, you will be able to see and evaluate the performance of your campaigns. Here is where the feature comes in handy. Since the bidding per ad spot is now available, you can optimize your AD SPOT’S BIDS to get the best out of them and make sure you don’t overspend.
To increase your earnings - Here, we suggest you to sort the stats by DECREASING ROI (HIGHEST TO LOWEST) or Earnings to see the best performing ads first. Then, depending on the stats under Earnings and Impressions / Clicks, you can increase the bid and boost the outcome even more.
To avoid overspending - We recommend sorting your campaigns by INCREASING ROI (LOWEST TO HIGHEST) to see the least profitable campaigns on the top of the page. From here, by looking on the Earnings column and the Clicks / Impressions (depending on the type of your campaign - CPC / CPM), you can lower the bid on the overspending ad spot, directly from your stats. You can adjust the bid to reach the break-even, or lower it even below the minimum bid to save the budget.
Optimizing PUSH notifications - This feature is especially useful when it comes to Push formats. Optimizing your PUSH campaigns is now easy and fast as you can change and adjust the bid for each ad spot - directly and comfortably from your stats. Get the best out from your PUSH notifications!
This feature is available under your stats by the ad spot tab.