Native ads are designed to seamlessly fit the content of any website, which makes them a highly converting and fully compliant ad format. Our Native widgets are fully customizable and responsive, consisting of an image, brand name, and headline.

Creating a campaign

After creating your account and making your first deposit, you will be able to create your first campaign. 

You will start on the campaign creation page, which looks like this: 

1. Settings

  • Name: Your first step will be naming your campaign. We recommend stating your Product - Targeted Country - Bidding model & Adspot (if targeted). Example: My product - USA - CPC - Header. 

  • Ad Formats: Here is where you will be choosing the ad format. In general, you can choose between Native, Push, and Standard Banners. Select Native.

  • Countries: In this part, you can choose in which countries you want to run your ads. To select, you can use the drop-down menu or use our quick selection (Tier 1, 2, or 3).

  • Regions: You also have the option to narrow down by specific regions.

  • Ad Group: You can create different ad groups from this section.

2. Targeting

In this section, you can narrow your targeting by Languages, Devices, Device Brands, Months Since Release Date, Model Price, Operating Systems, Browsers, Carriers and IP Ranges, and Keywords.

Read more about our Targeting options here.

Retargeting - you can generate a retargeting pixel on the edit page once the campaign will be created.

3. Scheduling

Schedule start, end, and exception date of your campaign.

4. Audience

  • Traffic Selection: Ron- targeting all ad spots, and Prime- VIP and best spots. 

  • Site ID List: Target specific site ID.

  • Spot ID List: Target specific spot ID.

Under the Site ID List & Spot ID List section, you can target (Whitelist) or exclude (Blacklist) specific Site or Spot IDs, by listing them all at once.

5. Pricing

  • Advertising Model: CPC/CPM

If you need help choosing between different Advertising Models, read more about them here.

  • CPC - Cost per Click, select your min. bid.

On our platform, you can choose between Standard or Dynamic CPM model:

  • CPM - standard model, Cost per Mille / Cost per Thousand Impressions.

  • Dynamic CPM option - If you choose the Dynamic model, your bid will adjust automatically to the bids of others. You will never pay more than the maximum you select.

  • Daily Budget - If you reach your budget before the end of the day your campaign will be stopped until the next day starts.

  • Distribution- choose between ASAP- spend your budget as soon as possible, or EVEN- distribute your budget evenly throughout the day.

To find out more about the bidding system, click here.

6. Ads

  • Upload - start creating your ad by uploading your ad image.

  • Tracking tools- under this section you can find your retargeting pixel options, Dynamic Parameters, S2S tracking, and RUNative API.

Read more about S2S tracking here. If you want to know more about our Retargeting options, click here

  • Guidelines- under this section you can find RUNative Advertiser Guidelines with more information about our Flagging systems and Rejection reasons

Read more about our Advertiser Guidelines here

  • Brand name - Brandname is usually the name of your website or name of the campaign or your product. It is visible to users in bold, with a maximum of 25 signs.

  • Headline - Your message, "the catch". We recommend using variables to customize your headlines and make them more attractive for the user. You can select variables in the dropdown menu as you are writing your headlines. The maximum is 80 signs.

  • URL & Macros option - the landing page URL.

  • Priority- in case you are running one campaign with different images, this will indicate which image you want to display more. 1- is the lowest priority, 10- the highest priority. 

  • Frequency Capping- How many times do you want to display your ad image to the same user. 

7. Notes

Adding Notes to your campaigns is a new feature on the RUNative platform. You are now able to log your changes, write notes of what works best for you, and keep up-to-date with your campaigns. 

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