Why should I use variables?

Headlines and brandnames that are customized for the user will generate higher CTR and higher conversion rates!

How to use them?

The variables appear in the dropdown as you are writing your headlines. You can select the following variable macros in your headline or brandname, and they will be automatically replaced them with data relevant to the user:

{country}
Will be replaced by the user's country into your headline 

{city}
Will be replaced by the user's city into your headline 

{state}
Will be replaced by the user's state into your headline

{device_type}
Will be replaced by the user's device into your headline

{platform}
Will be replaced by the user's platform (desktop, tablet, mobile) into your headline 

{dayofweek}
Will insert the day of the week into your headline!

Example

For instance this headline:

New Internet Sensation Creating New Millionaires in {country} Every {dayofweek}

May become:

New Internet Sensation Creating New Millionaires in France Every Tuesday!

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