Dynamic parameters or macros can be added to your landing page URL to send specific data directly to your tracking software.

{click_id} Randomly generated unique click id used for s2s tracking
Campaign Name
Campaign ID
Creative ID
Device type
Device type ID
Operating System
Operating System ID
Browser ID
Site ID
Categories detected
Category ID
Carrier ID
Keywords collected
2-char country code
2-char language code
Creative format ID
Creative format WIDTHxHIGHT for banners (315x300, 300x250, etc) and name for other, for example: Popunder, Mobile Popunder
CPM, CPC, etc
CPM price, CPC price, etc...
User’s IP address
Site URL
Ad spot ID
Ad spot name
Locate clicks on hosted banners
Locate clicks on hosted banners

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