Dynamic parameters or macros can be added to your landing page URL to send specific data directly to your tracking software.
You can find information about our tracking tools 👉 here.
The dynamic parameters (macros) we have available, are:
{click_id} Randomly generated unique click id used for s2s tracking
{campaign} Campaign Name
{campaign_id} Campaign ID
{creative_id} Creative ID
{device_type} Device type
{device_type_id} Device type ID
{os} Operating System
{os_id} Operating System ID
{browser} Browser
{browser_id} Browser ID
{referrer} Referrer
{site_id} Site ID
{category} Categories detected
{category_id} Category ID
{carrier} Сarrier
{carrier_id} Carrier ID
{keywords} Keywords collected
{geo} 2-char country code
{lang} 2-char language code
{format_id} Creative format ID
{format} Creative format WIDTHxHIGHT for banners (315x300, 300x250, etc) and name for other, for example: Push Notification, In-Page Push
{pricing_model} CPM, CPC, etc
{cost} CPM price, CPC price, etc...
{ip} User’s IP address
{site_host} Site URL
{ecpc} ECPC
{adspot_id} Ad spot ID
{adspot_name} Ad spot name
{x} Locate clicks on hosted banners
{y} Locate clicks on hosted banners