With our granular targeting, you have a variety of options to narrow down your campaigns and target the right audience.

When creating your campaign you can set up the targeting preferences, in the Targeting tab. 

- Country targeting

Here you can choose in which countries you want to display your ads. To select, you can use the drop-down menu or use our quick selection (Tier 1, 2, or 3).

- Regions

You also have the option to narrow down by specific regions.

NOTE: Country and Regions targeting are located at the beginning of the campaign creation process. You can find them under the Settings tab, right after you give your campaign a Name and pick the preferred Ad Format.

- Language targeting

You can target your audience based on the language they have selected for their browser.

Tip: If you run worldwide campaigns with french selected, for instance, you will target french people living abroad. This strategy can be not only a way of finding cheap traffic but also a way of targeting high-value users like expats. 

- Device

Choose devices on which your ads will be served (Desktop, Mobile, Tablet).

- Device Brands

You can target specific device brands.

- Months Since Release Date

This targeting option allows you to target specific devices by their Release Date.

To use this targeting, you will first need to choose the specific device/s and the brand in the fields above (Device, Device Brands) and then indicate the number of months since the device was released.

Example: If you want to target a concrete device that was released no later than half a year ago, you should enter 6 in the “Months since release date” field.

- Model Price

This feature gives you the ability to target specific devices by their original Retail Price Range (from the day they were released).

Example: The current iPhone X price is 500€, but on the date of its release the price was 1000€. If you want to target the iPhone X, you should set a model price range that will contain 1000€, for example from 800€ to 1200€.

- Operating System
The operating system on which your ads will be served. 

- Browser detection
The browser on which your ads will be served (Chrome, Firefox, Opera, etc.)

- Carrier targeting
The carrier or mobile operator your ads will be served on. Very important for mobile content offers!

- Proxy Traffic Type

Proxy Traffic Type targeting feature allows you to narrow down your targeted audience by choosing or excluding Proxy traffic - page visitors using a VPN.

Read more about What is Proxy Traffic Type Targeting.

- IP range targeting
If you know on which IPs you would like to serve ads you can target only those. This is particularly important for mobile content offers.

Did this answer your question?