How content flagging works on RUNative

The following guidelines are what we consider the best practices for advertising on Runative. Your campaign will not necessarily be rejected if you not respect these but will result in your campaigns the receiving less traffic, and we recommend staying within our content guidelines in order for your campaigns to receive the highest volume and the highest quality of traffic. Once your campaigns will be live, if your campaign has been flagged and the traffic limited, you can find out what we detected by clicking on the flag in the ads page when editing your campaign. 

1.Misleading or deceptive practices

1.1 Offers containing misleading claims

Offers or landing pages that feature claims that can be considered misleading for users. We reserve the right to flag landing pages featuring content that can be considered non trustworthy.

1.2 Offers that contain what can be considered "fake news"

Runative reserves the right to flag any non-satirical political news which can be demonstrably false or which can be meant to intentionally deceive a consumer. All news themed landing pages must provide links to credible sources.

1.3 Offers that are not promoting products with realistic, credible, and reasonable claims.

Runative will flag any offers or landing pages that are promoting products that do not contain realistic, credible or reasonable claims.

1.4 Offers that are not providing users with accurate information about the risks associated with their  product or service.

Runative will flag offers or landing pages that do not provide accurate information about the risks associated with the promoted service or product.

1.5 Offers that are not including links to third-party accreditation/endorsement where affiliation is implied

When offers or landing pages contain third party endorsements we recommend you always back up those recommendations with links to such claims, to avoid being flagged as potentially misleading.

1.6 Offers that are not promoting acceptable business models

We will flag offers or landing pages if we consider that they do not promote business models that are acceptable. We advise to make it clear that your business model will not potentially be harmful for users.

1.7 Offers that are not making it clear to users what the business does and how it works

Any offer or landing page that does not clearly indicate to users what the business, service or product does and how it works, will be flagged as potentially misleading. To avoid being flagged as such, please make sure the business model of the page you are promoting is clearly explained.

1.8 Offers that contain promotions in which users are incentivised by some form of compensation for purchasing an advertiser’s products or services.

We will flag offers or landing pages as potentially misleading if they incentivise users with some form of compensation for purchasing (or taking any other actions) an advertiser's product on the promoted landing page.

1.9 Offers that contain testimonials, endorsements, before and after images and first person accounts that are not verifiable

RUNative will flag as potentially misleading any offer or landing page showing endorsements without any verifiable source. In order to avoid being flagged as such, we advise you to always link any endorsements to a credible and verifiable source.

1.10 Offers that contain false before and after images

RUNative will flag as potentially misleading any offer or landing page showing false before and after images that are not verifiable and that are being used deliberately to trick the user.

1.11 Offers that contain false testimonials

RUNative will flag any offer or landing page is showing false testimonials that are not verifiable, and obviously false and intended to deliberately trick users.

1.12 Offers that does not contain a link to a reference (official study, doctor, scientist etc..) which substantiates the claims. 

RUNative will flag as potentially misleading offers or landing pages that contain scientific, medical,  sociological or demographic claims that do not contain a link to a reference substantiating the claims.

1.13 Offers that are unclear that the free trial may lead into a subscription plan

Offers or landing pages that are unclear that a purchase may lead into a subscription plan will be flag as potentially misleading.

1.14 Offers unclear that earnings resulting from education products, services, or software are not guaranteed

Offers or landing pages that are unclear that earnings resulting from education products, services or software are not guaranteed will be flagged as potentially misleading.

1.15 Offers that contain claims of employment or job availability and does not disclose that results will vary

Offers or landing pages containing claims of employment or job availability and that do not clearly disclose that results may vary will be flagged as potentially misleading for users.

1.16 Offers messaging falsely suggesting that it is an employment listing or job placement site

RUNative will flag as potentially misleading any offers or landing pages falsely suggesting that it is an employment or job placement site.

1.17 Offers containing comments that are static and mimic social networks with no actual link back to said social networks.

RUNative will flag offers and landing pages containing static comments that mimic major social media websites, without any actual link back to said social media website.

1.18 Offers containing a promotion that expires on X date where X date is updated regularly via javascript

RUNative will flag as potentially misleading promotions that expire on X where X is a date regularly updated via javascript.

1.19 Offers containing a promotion that expires on X date where X date is updated regularly via javascript

Runative will flag as misleading all offers and landing pages containing promotions that expire on X where X is updated regularly via Javascript

1.20 Offers containing a countdown clock or stopwatch of expiring promotion

Offers containing countdown clocks or stopwatches meant to create a false sense of haste will be flagged as misleading.

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