The numbers of the following sections are referring to the Flag Numbers used on the RUNative platform.

The following guidelines are what we consider the best practices for advertising on RUNative. 

Please, keep in mind that when any kind of flag is applied, your campaign may have some limitations for access to all of our traffic sources. We recommend staying within our content guidelines in order to receive the highest volume and the highest quality of traffic for your campaigns. 

If you find your campaign has been flagged and the traffic limited, you can find out what we detected by clicking on the flag in the ads page when editing your campaign.

2. Landing page

RUNative will flag campaigns that include inappropriate landing page categorised as mentioned below. Please, keep in mind that when any kind of flag is applied, your campaign may have some limitations for access to all of our traffic sources. We recommend staying within our content guidelines in order to receive the highest volume and the highest quality of traffic for your campaigns.

2.1 Landing page contains implied or overt nudity

Grade 1: Landing page with mild depiction of nudity. For example, an image showing female or male with partial nudity. This includes women wearing bikini, sporty undergarments, mini skirts. Images depicting bare male chest also are going under this grade .

Grade 2: Landing page with significant amount nudity. For example, an image with close up depicting female wearing G-strings, thongs. Any kind of transparent clothes or item that is just hiding genitals and the person can be considered as nude but covered. 

Rejection case: Landing page containing explicit scenes of adult content. Depicting: human genitals, nude breast, nude buttocks. All images where areola and nipple are visible will be also considered as rejection case.  

2.2 Landing page contains cartoons containing provocative position

Grade 1: Landing page contains mildly provocative cartoon images where a girl is fully dressed but the outfit is sexy with an intention to provoke sexual interest in a moderate way. Here, a big part is upon the context like the position and mimics. 

Grade 2: Landing page contains moderate provocative cartoon images. In comparison with grade one, grade two images are much more explicit. They are not only intending to provoke sexual desire, these images have clear goal of sexual arousal by all means of body language. For example, an image with a girl taking off her clothes in sexually suggestive way, showing sexy lingeries. 

Rejection case: Landing page contains of highly provocative images, containing adult content / pornographic content. 

2.3 Landing page contains cartoons containing sexual activity

Grade 1: Landing page contains cartoons containing implied sexual activity and images leaving little to the imagination. For example, cartoon image depicting a couple kissing or touching each other in slightly sexual way.

Grade 2: Landing page contains images defining more explicit sexual activity, by leaving a lot to the imagination. Here, cartoons may include face expressions or gestures indicating a clear sexual activity.

Rejection case: Landing page contains cartoons with sexual activity. Here, cartoons include clear sexual intercourse. Images showing erected genitals. 

2.4 Landing page contains bodypaint images

Flagging case: Landing page contains artwork painted directly onto the human skin. Full body painted without depiction of human genitals - image is considered as an artwork rather than adult content.

Rejection case: Landing page contains of naked body paint images. In this case, an image is depicting human genitals, nipple, areola. 

2.5 Landing page contains provocative position

Grade 1: Landing page depicting real people in mildly provocative way with an intention to provoke sexual interest on audience. For instance, an image of a fully dressed girl with sexual outfit sitting on her bed. Here, a big part is upon the context like position or mimics. 

Grade 2: Landing page depicting real people in moderate provocative way with an intention to provoke sexual arousal on audience. Images are sexually explicit by means of body language. For example, an image with a girl taking off her clothes in sexually suggestive way, showing sexy lingeries. 

Rejection case: Landing page depicting real people in highly provocative way. Provoking sexual arousal. Any image, that contains adult content, nudity intimate scene, will be rejected. 

2.6 Landing page contains implied sexual activity

Grade 1: Landing page with real people containing implied sexual activity. For example, a couple in the bed touching or kissing each other in slightly suggestive way. Images leaving little to the imagination.

Grade 2: Landing page with real people containing more explicit sexual activity with images leaving a lot to the imagination. In this case, person may have face expressions or gestures indicating a clear sexual activity.

Rejection case: Landing page with real people depicting sexual intercourse. Images showing erected genitals, sex toys, open condom.

2.7 Landing page contains excessive cleavage 

Grade 1: Landing page containing image without close up slightly depicting cleavage, where 1/3 of cleavage is covered by clothes but a woman is wearing a dress with low neck in order to demonstrate her breast.

Grade 2: Moderate depiction of cleavage, focus on the part of cleavage, clothes covering less than 1/3 of the cleavage. Any image depicting a person in low cut garment or bikini where top is covering less than 1/3 of the cleavage.

Rejection case: Strong depiction of cleavage, no clothes on or transparent clothes with areola visible.  

2.8 Landing page contains vulgar or crude language

Flagging case: Landing page containing or implying vulgar or crude language. Headline referring to sexual or offending content. For example: "Can You Imagine She Is Ready For...", "Mature Women Are Looking for New Experiences Right Here".

Rejection case: Landing page with explicit vulgar or crude language. Adult content directly referring to sexual context by call to actions.

2.9 Landing page contains inappropriate use of yoga pants

Flagging case: Landing page containing an image of yoga pants with an inappropriate use and depicting a different meaning rather than actual purpose in yoga activity. 

Rejection case: Landing page containing  an image of ripped yoga pants with unacceptable nudity.

2.10 Landing page contains undergarments

Grade 1: Landing page containing slight depiction of underwear, image containing slight depiction of underwear, without close up, woman wearing sporty undergarments, boy shorts, classic briefs.

Grade 2: Landing page containing moderate depiction of underwear. An image with close up, sexy lingeries, G-strings, thongs.

Rejection case: Landing page containing strong depiction of fetish underwear.

2.11 Landing page contains phallic shaped objects

Flagging case: Landing page containing image of any object or depiction referring to male genitals.

Rejection case: Landing page containing image of  male genital.

2.12 Fake video players or similar 

Flagging case: Landing page with  false video player can have intermediate sites redirecting from original website to another one offering different content.

2.13 Shocking or offensive content

Flagging case: Landing page promotes with mild indication of offensive or shocking content.Containing violent language or slightly disturbing imageries.

2.14 Fake software update

Flagging case: RUNative will flag as Landing page with fake software update, a fake message stating that you need to update your browser.

2.15 Brand imitations

Flagging case: Landing page contains any product that borrows or copies special attributes of other brand.

2.16 Misleading headline / brandname

Flagging case: Landing page contains headline or brandname which does not correspond with the content given in the article, rather it is trying to manipulate the audience giving false impression.

2.17 Misleading Not realistic, credible, or reasonable claims

Flagging case: Landing page contains unproven information in order to advertise the product or service.

2.18 No links to third-party accreditation/endorsement (where affiliation is implied)

Flagging case: Landing pages promoting financial services do not include links to third-party accreditation / endorsement.

2.19 Incentivised promotions

Flagging case: Landing page contains rewards or sweepstakes in order to motivate users to buy the product or service.

2.20 Claims or endorsements  that are not factually supportable

Flagging case:  Any offer or landing page showing any claim or endorsement that are not factually supportable.

2.21 False before and after images

Flagging case: RUNative will flag as potentially misleading any offer or landing page showing false before and after images that are not verifiable and that are being used deliberately to trick the user.

2.22 False testimonials

Flagging case: RUNative will flag any offer or landing page is showing false testimonials that are not verifiable and obviously false and intended to deliberately trick users.

2.23 No links to claims (medical demographic etc.)

Flagging case: RUNative will flag as potentially misleading offers or landing pages that contain scientific, medical, sociological or demographic claims that do not contain a link to a reference substantiating the claims.

2.24 No indication results are not guaranteed

Flagging case: RUNative will flag as potentially misleading offers or landing pages that do not contain that indication results are not guaranteed.

2.25 Promotions that expire “soon”

Flagging case: RUNative will flag as misleading all offers or landing pages in which all offers or promotions are expiring soon.

2.26 False limited time and supply claims

Flagging case: RUNative will flag offers or landing pages containing false limited time and supply claims as potentially misleading for users.

2.27 Offer is not up to date

Flagging case: RUNative will flag as misleading all offers or landing pages in which not all offers or promotions are available on the site (or are more than 2 clicks away).

2.28 Trial period with unreasonable billing plan

Flagging case: RUNative will flag all offers containing free trial periods that lead onto with unreasonable billing plans.

2.29 Elements default to current or recent date

Flagging case: RUNative will flag as misleading offers or landing pages containing elements that default to the current or to a recent date in an attempt to deceive users.

2.30 Social media network mimicry

Flagging case: RUNative will flag offers and landing pages containing static comments that mimic major social media websites without any actual link leading back to original social media website.

2.31 Countdown expiring promotions

Flagging case: RUNative will flag as misleading all offers and landing pages containing any type of countdown clocks or stopwatches used in an attempt to create a sense of haste.

2.32 Unrealistic promises (exaggerated, weight-loss, etc...)

Flagging case: RUNative will flag offers or landing pages containing claims of promises, which do not clearly disclose that results may vary, will be flagged as potentially misleading for users.

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