The numbers of the following sections are referring to the Flag Numbers used on the RUNative platform.

The following guidelines are what we consider the best practices for advertising on RUNative. 

Please, keep in mind that when any kind of flag is applied, your campaign may have some limitations for access to all of our traffic sources. We recommend staying within our content guidelines in order to receive the highest volume and the highest quality of traffic for your campaigns. 

If you find your campaign has been flagged and the traffic limited, you can find out what we detected by clicking on the flag in the ads page when editing your campaign.

4. Inappropriate Ad images

RUNative will flag the campaigns that include inappropriate ad images categorised as mention below. Please, keep in mind that when any kind of flag is applied, your campaign may have some limitations for access to all of our traffic sources. We recommend staying within our content guidelines in order to receive the highest volume and the highest quality of traffic for your campaigns.

4.1  Ad image contains implied or overt nudity

Grade 1: Mild depiction of nudity. For example, an image showing female or male with partial nudity. This includes women wearing bikini, sporty undergarments, mini skirts. Images depicting bare male chest are also going under this grade.

Grade 2: Significant amount of nudity. For example, an image with close up depicting female wearing G-strings, thong, any kind of transparent clothes or item that is just hiding human genitals - the person is still considered as nude but covered. 

Rejection case: Ad image containing explicit scenes of adult content. Depicting: human genitals, nude breast, nude buttocks. All images where areola or nipple is visible will also be considered as rejection case.  

4.2 Ad image contains cartoons containing provocative imagery

Grade 1: Mildly provocative cartoon images. For example, cartoon image where a girl is fully dressed but the outfit is sexy with an intention to provoke sexual interest in a moderate way. Here, a big part is upon the context like, position and mimics. 

Grade 2: Moderate provocative cartoon images. In comparison with grade one, grade two images are much more explicit. They are not only intending to provoke sexual desire, these images have clear goal of sexual arousal by means of body language. For example, an image with a girl taking off her clothes in sexually suggestive way, showing sexy lingeries. 

Rejection case: Highly provocative images provoking sexual arousal. Images containing adult and pornographic context. 

4.3 Ad image contains cartoons containing sexual activity

Grade 1: Cartoons containing implied sexual activity. Images leaving little to the imagination. For example, cartoon image depicting a couple kissing or touching each other in slightly sexual way.

Grade 2: Cartoons images depicting explicit sexual activity by leaving a lot  to the imagination. Here, cartoons may include face expressions or gestures indicating a clear sexual activity.

Rejection case: Cartoons containing sexual activity. Images with clear sexual intercourse, showing erected genitals, adult content. 

4.4 Ad image contains bodypaint images

Flagging case: Ad image contains artwork painted directly on human skin. Full body painted without depiction of human genitals. Image is considered as an artwork.

Rejection case: Ad image contains naked bodypaint images. In this case, an image is depicting human genitals, nipple, areola. It has much more pornographic content rather than artistic.

4.5 Ad image contains provocative positions

Grade 1: Ad images depicting real people in mildly provocative way with an intention to provoke sexual interest on audience. For instance, an image of a girl wearing sexy outfit, girl is sitting on her bed. Here, a big part is upon the context like position or mimics. 

Grade 2: Ad images depicting real people in moderate provocative way, with an intention to provoke sexual arousal on audience. Images are sexually explicit by means of body language. For example, an image with a girl taking off her clothes in sexually suggestive way, showing sexy lingeries. 

Rejection case: Ad image depicting real people in highly provocative way. Any image that contains adult content, nudity or intimate scene will be rejected. 

4.6 Ad image contains implied sexual activity

Grade 1: Images with real people containing implied sexual activity. For example, a couple in the bed touching or kissing each other in slightly suggestive way. Images leaving little to the imagination.

Grade 2: Images with real people containing explicit sexual activity. For instance, image depicting a face of a woman or man expressing a pleasure from sexual activity. This kind of images leave a lot to the imagination. 

Rejection case: Images with real people depicting sexual intercourse. Images showing erected genitals, sex toys, open condom.

4.7 Ad image contains excessive cleavage

Grade 1: Ad image without close up slightly depicting cleavage, where 1/3 of cleavage is covered by clothes but a woman is wearing a dress with low neck in order to demonstrate her breast.

Grade 2: Moderate depiction of cleavage, in this case we have a focus on cleavage, low cut garment or bikini top is covering less than 1/3 of the cleavage.

Rejection case: Strong depiction of cleavage, no clothes on or transparent clothes with areola visible.  

4.8 Ad image contains inappropriate use of yoga pants

Flagging case: Ad image containing yoga pants with an inappropriate use and depicting a different meaning rather than actual purpose in yoga activity.

Rejection case: Ad image containing ripped yoga pants with unacceptable nudity.

4.9 Ad image contains undergarments

Grade 1: Ad image containing slight depiction of underwear, without close up, woman wearing sporty undergarments, Boy Shorts, Classic Briefs.

Grade 2: Ad image containing moderate depiction of underwear an image with close up, sexy lingeries, G-strings, thongs.

Rejection case: Ad image containing depiction of  fetish underwear, close up on buttock.

4.10 Ad image contains phallic shaped objects

Flagging case: Ad image containing any object or depiction referring to male genitals.

Rejection case: Ad image containing male genital.

4.11 Text on image

Flagging case: Ad image containing text on the creative. For example, image with a logo.

Rejection case: Ad image containing text overlaying the creative - text exceeding character limitations  are not allowed.

4.12 Ad image contains cartoons
Flagging case: Ad image containing any kind of cartoon including anime, manga and browser games characters.

Rejection case: Ad image containing full nude cartoon images and pornographic content.

4.13 Offensive headlines

Flagging case: Headline with an intention to offend specific group of people or individual in a moderate way. Headline mentioning race, ethnicity, religion, sexual orientation, gender identity in slightly negative way.

Rejection case: Headline offending specific group of people or individual in a strong way. Headline mentioning  race, ethnicity, religion, sexual orientation, gender identity in offensive way.

4.14 Sexually explicit headlines

Flagging case: Headline referring to sexual content. For example: "Can You Imagine She Is Ready For...", "Mature Women Are Looking for New Experiences Right Here!"

Rejection case: Headline directly referring to sexual content by call to action, for example: "Looking For Sex in {city}".

4.15 Headline implies sexual activity

Flagging case: Headline implying sexual activity. For example: "How My Boyfriend Lasts 2 Hours Not 2 Minutes".

Rejection case: Headline with explicit direct sexual activity. For example: "She Wants To Feel A 🍆 Inside Her".

4.16 Emoji in the headline

Flagging case: Headline containing any kind of emoji. For example: "Need A Crazy Hookup Tonight 🔥🔥"

Rejection case: Whole headline consists only of emoji.

4.17 Headline implies that the offer is adult

Flagging case: Headline containing +18 offer adult games, dating web sites. For example: "Don't Tell Your Wife About This Game! (18+)", "Tonight is the night! (18+) Play Game".

Rejection case: Headline containing +18 offer directly referring to sexual content. For example: "Fuck The Hottest Girls In {city} (18+)".

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