At RUNative you can now run your PUSH notifications in CPC model as well. Push notifications are sent on desktop, mobile and tablet to the users who are subscribing publisher’s websites.
Be aware that this format has different requirements than Native ads.
There are 2 things to have in mind while creating Push campaigns:
- Upload 2 images - this campaign requires 2 images instead of 1 like it is with Native formats. If you proceed without uploading second image the campaign won't be published.
- Meet specific image size requirements - First image will allow you to upload an Icon image with a maximum size of 192x192 pixels. The second image has a size limit of max. 360x240 pixels.
In order to reach good results with your campaigns, choose clear, uncluttered images.
Layout - The layout is simple, based on 3 lines. First one is usually Brand Name / Offer Title - the "catch". Second line indicates the website domain. The last line states the summary of the offer.
Brand name / Offer Title - Use a short & concise introduction to your offer. No longer than 20 words in capital letters. We recommend using macros to personalise the message.
Push Headline - Describe the offer / call to action. We recommend using max 25 characters with macros and max 2 emojis. Try using a sense of time urgency to support the call to action.
Creatives & Text - in order to identify what works best, we recommend testing different texts and images - bold, italic, different angles, contrast, more SHOCKING. Emojis are always a good choice. Creatives can get boring very fast - keep changing them every 4 - 5 days. Try using different variations. Save your best performing creatives - reuse them with slight variations (flipping, different borders, similar images). The images should always be of high quality.
Try Push notifications today!