Why use variables?

Headlines and brandnames that are customised for the user will generate higher CTR and higher conversion rates!

You can include the following variable macros in your headline or brandname, and they will be automatically replaced them with data relevant to the user:

{country}
Will be replaced by the user's country into your headline 

{city}
Will be replaced by the user's city into your headline 

{state}
Will be replaced by the user's state into your headline

{device_type}
Will be replaced by the user's device into your headline

{platform}
Will be replaced by the user's platform (desktop, tablet, mobile) into your headline 

{dayofweek}
Will insert the day of the week into your headline!

You can now select variables in the dropdown menu as you are writing your headlines.

For instance this headline :

New Internet Sensation Creating New Millionaires in {country} Every {dayofweek}
May become :
New Internet Sensation Creating New Millionaires in France Every Tuesday!

It's a great way of getting users attention an increasing your CTR!

Just click on the headline field, and you'll get a dropdown menu to chose your variables from!

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